We Build the Marketing Experiences
That Don't Get Skipped.
We started as builders — platforms, games, interactive systems. Then we saw what passive advertising was costing the brands around us. So we built the alternative.
Our DNA
Vishwajeet built his first platform processing over 100,000 user interactions per day. That experience taught him something most agencies never learn: technology is only as valuable as the outcome it drives.
Working inside the ad-tech industry, he watched brand after brand pour budget into passive campaigns — banners, pre-rolls, static landing pages — and measure success in impressions rather than action. The pattern was clear: passive formats were losing, and nobody was building the interactive alternative at scale.
NoveltyVR was founded to fill that gap. We build the experiences that make audiences stop scrolling, start playing, and convert — for marketing agencies, D2C brands, and the creative directors who are tired of campaigns that don't perform.
Performance Focus
Creative Craft
Our Mission
To replace passive marketing campaigns with interactive experiences that convert — playable ads, gamified funnels, and AI-powered tools that make every impression count.
Our Vision
A world where brands and agencies choose interactive by default — and every marketing experience is built to perform, not just to be seen.
The Team
The people behind the experiences.
Vishwajeet Singhania
Founder & Strategy Lead
Vishwajeet leads strategy, product, and client work at NoveltyVR. Before founding the studio, he built platforms processing 100K+ daily interactions and worked within the ad-tech industry — giving him a rare vantage point on where passive advertising fails and interactive formats win. He helps agencies and brands replace campaigns that get skipped with experiences that get played.
Mritunjay Srivastava
Head of Technology
Mritunjay leads the technical build across client projects — Unity, Unreal Engine, WebGL, and custom SDK development. He brings production-grade engineering discipline to interactive experiences that most studios treat as prototypes, ensuring every experience ships on time, performs under load, and scales without breaking.
Conversion Focus
Every experience we build is engineered around your marketing KPIs — CTR, CVR, ROAS. If it doesn't convert, it doesn't ship.
Creative Precision
Interactive design craft meets production-grade engineering. No glitchy demos. No broken funnels. No excuses.
Agency-Ready
White-label delivery, global time zone coverage, and the production standards your clients expect. London · Dubai · New York.
Ready to Build Something
That Converts?
Book a Strategy Call
Skip the form. Book a time directly on our calendar.